Baiting Your Hook in Press Release Writing

To get people to pay attention to your press release writing, you need to build a hook into your story. What’s a “hook”? Well, like a hook that catches fish, a news hook is some interesting angle that makes readers “bite” so to speak. You can think of the news media as a vast ocean of competing stories. There are thousands of press releases every day. It’s easy to float by readers, unnoticed. What will make yours stand out? What will make the audience bite?

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If you know what to look for, you can see hooks in almost every story in the newspaper, the Web or on TV. Hooks tend to vary by audience and news category. With national news, for example, the hook is usually broad.

Press releases can be a great way to weave key phrases into your content. This video shows how to insert a long tail SEO key phrase into a press release.

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SEO requires backlinking. The question often arises, “How can I create diversity of backlinks to help with SEO?” One answer is to write and distribute a press release. In this video, we show how we build diversity of backlinks into a press release that is then picked up for distribution in 300 media sites.

An SEO Guide Worth Checking Out

In my continuing efforts to find helpful resources for Search Engine Optimization, I have come across a very well organized and succinct SEO guide. Seolium’s new 2017 On-Page Search Engine Optimization guide offers a to-do list that emphasizes relevancy signals that are picked up by search engines. It’s basically a big infographic with a lot of really helpful information.

The guide is designed to help you stay within best practices. In particular, it emphasizes how to be creative on your web pages but never trade value for better search rankings. The guide also cautions web designers never try to deceive users or search engines.

Here’s an example. In Rule #1, the Seolium guide explains, “A webpage should be tailored around just one family of keywords.” It elaborates:

  • Emphasize one “super-keyword” – A page should be optimized around one keyword. All the connected keywords (e.g. variations
Introducing Our 500-Word Press Release Distribution Service

IMG_3308We’re pleased to announce that we are now offering a new service for writing a 500-word press release, with press release distribution included.  The new service gives you distribution to 300 media sites with a longer, more in-depth description of their announcements.

Forget “Less is more.” Sometimes more is more. If you want it, we offer it. Search engines favor richer content in many cases, so a 500-word announcement can be useful for this purpose. Also, sometimes you just have a lot to say!

The 500-word press release service enables you to include fuller details of the announcement that are not possible in a standard 300-word press release. For instance, in a product launch, a 500-word press release can describe product featur

SEO and Content Marketing: Roundup of Interesting Articles

SEO and Press releasesInternet marketers as us, “Will a press release help with SEO?” Most of my clients, who are typically expert in getting high search rankings, answer, “yes.” But, it’s more complicated than that, of course. A press release is a form of content marketing. The bigger question to ask, though, is “what is the relationship between SEO and content marketing”? Is a content marketing strategy the same as an SEO strategy. Here are three great articles that offer some answers:


This article gets deeply into resolving the confusion over SEO and co

Google Releases Penguin 4.0

There’s a new algorithmic sheriff in town. Google has released the 4.0 version of its “Penguin” algorithm, which it first introduced in 2012. The major difference? Penguin now works on the basis real time signal processing. With this approach, Google will do a better job of catching sites that it considers “spammy.” Penguin will help Google penalize such sites – and do it much faster than used to be possible. According to Google, this will be the final update of the Penguin algorithm/Filter.

In effect, Penguin is a filter. As Google crawls and indexes pages, Penguin will enable the search engine to factor in perceived spamminess as a factor in ranking. Google said in its official blog that Penguin refreshes its data in real time. Changes will become evident more rapidly. Impacts on ranking will occur quickly after crawling and indexing of pages.

The Google blog also noted that

Should You Create a PBN? Three Experts Weigh In

Should You Create a PBN? PBNs, which is short for “Private Blog Network,” are collections of powerful websites that you can use for SEO – building up to links to sites to help spur search rankings. Typically, the sites that comprise a PBN are based on strong domains that had been previously used. Like, if a popular auto mechanic blog shuts down after 5 years, you can buy it and leverage their age and authority to help boost your site through backlinks.

As you might imagine, setting up and using a PBN takes quite a lot of work and some cash investment. The question, of course, is whether it’s worth the effort and expense. Google has been down on PBNs though they are still considered effective if used properly. Here are three articles by experts that offer insights into whether it’s worth trying a PBN:

Google Rich Answers – What to Know


Example of Google Rich Answer for the query “How can I improve my credit score?”

Have you heard about Google’s “Rich Answers”? You’ve probably seen them. They’re those little boxes with succinct, direct answers to your search query that show up in your search results.  They appear in different formats, such as graphics, slides, text answers, maps, calculators and so forth. They might be small snippets of text or rich snippets. They’re drawn from an existing website.

If you’re curious where Google gets the Rich Answer, here’s what they actually say about it:

“Where does the answer summary come from?

The summary is a snippet ex

Charles Floate Updates his Respected OnPage SEO Guide

7k0a0014-2Floate may be young (20) but he really knows his way around a very important topic, OnPage search engine optimization (SEO). He has just updated his guide, OnPage SEO: The Lost Art. I definitely recommend taking a look at it if you’re trying to find every possible way to improve your site’s search rankings.

Floate makes the point that a lot of web master get preoccupied with backlinks.  But, although backlinks are mega-important, there is more to SEO than just backlinks. As he puts it, “backlinks are a key cog in ranking a website, they aren’t the be all and end all of ranking in the SERPs, despite what some people may say.”

A lot of sites neglect OnPage SEO,