Press Release Distribution


Overview:       A press release is a written announcement of news about you or your business.  What you do with the announcement should depend on your communications and broader marketing goals.  There are no “have to” actions to take with a press release.  You can and should do what’s best for your own needs.  Unfortunately, press release distribution is an area of marketing where it is easily possible to overpay for unneeded services.  Our approach is to help you get the best value for your marketing spend when it comes to public relations.  Here are some thoughts on how to get an optimal result for a press release.

Why Distribute a Press Release?       Press release distribution is the process of getting your news announcement into the hands of people who will publicize it, with the end result of drawing attention to your business and hopefully furthering a specific