Floate may be young (20) but he really knows his way around a very important topic, OnPage search engine optimization (SEO). He has just updated his guide, OnPage SEO: The Lost Art. I definitely recommend taking a look at it if you’re trying to find every possible way to improve your site’s search rankings.
Floate makes the point that a lot of web master get preoccupied with backlinks. But, although backlinks are mega-important, there is more to SEO than just backlinks. As he puts it, “backlinks are a key cog in ranking a website, they aren’t the be all and end all of ranking in the SERPs, despite what some people may say.”
A lot of sites neglect OnPage SEO, to their detriment. What’s a shame, too, is that it’s so avoidable (and cheap to fix, if you know what you’re doing.) As he says, “People are skipping by the essential (and sometimes boring) tasks of basic OnPage, and going straight for the links.. Then they wonder why they don’t rank after spending a thousand bucks on links…” But, the reality is that websites won’t rank optimally without the right OnPage SEO.
His guide covers title tags, header tags, bold tags, image optimization, keyword density, site speed, bounce rate, length of content, URL optimization, meta description optimization, interlinking and more. ith the guide, you can start to create an initial framework for OnPage SEO success.