We just announced today that we have introduced a new press release writing package for Amazon Sellers. Our Press Release 4-Pack offers four 300-word press releases to Amazon Sellers and Fulfillment by Amazon (FBA) businesses for $79.99 or just under $20 each. The package gives Amazon Sellers an economical way to make news announcements in a rapid sequence, a tactic encouraged for promoting an Amazon store.
We came up with this package after being asked to write sets of related releases by many different Amazon selling professionals. The 4-Pack enables a cost-effective way to mount a successful media campaign. With the 4-Pack, EconomyPR.com encourages Amazon Sellers to think through their news narratives. For example, a client can get a set of press releases announcing the launch of a new product on Amazon.com, a feature update, a discount code and free shipping. Distributed over time, the press releases can create news momentum and backlinks that help with search engine optimization (SEO). The press release can contain “anchor links” which place Web URLs inside keyword phrases – these are considered helpful for SEO.
The 4-Pack helps us deliver on a basic premise of public relations, which is to create a consistent cadence of news over time. Each business will have its own preference for PR, but anyone who is serious about media outreach will make regular announcements. It never pays to do a press release and then nothing for a year. If someone comes to your site and sees that your last announcement was in 2014, you look dead. That doesn’t mean you have to do a press release every week. Some businesses prefer to make news a couple of times a year but go big with an important announcement once in a while. Others like to make news more often.
Either way, you’re using press releases to tell a story about your business. A series of press releases combines to create a multi-layered narrative. For example, if you announce a new product, followed by a feature upgrade, followed by a sale, followed by free shipping, you’re telling at least three stories at once. You’re saying, on the surface level, that you are actively promoting your business. You’re showing that you want to grow, that you have ambitions. Customers respect that. You’re also saying, in a fundamental way, that you’re alive and taking action. You’re also saying, “Hey, I want to be top of mind. Here I am again!”